Future Farm™, Brazil’s First and Leading Plant-Based Food-Tech Company, Breaks into U.S. Market to Become a Global Player in Industry, Following Successful Launches in 22 Countries and Hire of Former Red Bull Executive Alexandre Ruberti as CEO

In just under two years since launching, Future Farm has become one of the fastest-growing plant-based meat brands, globally, having gained 25% of the total burger market share in Brazil’s largest retailer and gaining category leadership in additional markets

Los Angeles, Calif. March 2021Future Farm™ the first and leading Brazilian food-tech company specializing in plant-based, animal-free meat and a winner of Fast Company’s, “World Changing Ideas 2020,” announced its strategic plan to break into the U.S. market, this spring, with its hero product “Future Burger,” after gaining distribution in more than 10,000 retail locations across 22 countries in Latin America and Europe, and naming former Red Bull Executive, Alexandre Ruberti, as the CEO of the company’s U.S. business.

Launched in 2019, as Fazenda Futuro, Brazilian serial entrepreneur and CPG veteran Marcos Leta set out to become a global leader in food-tech, delivering cutting-edge innovation, premium and cost-competitive products to fuel the fast-growing plant-based meat/food industry. Prior to founding Fazenda Futuro, Leta and his business partner previously founded Brazil’s first, natural juice company, Do Bem, which later sold to Latin American beverage giant Ambev in 2016, making it the largest natural juice company in Brazil.

In April 2021, Future Farm will build off its successful foundation and global fanfare to launch its U.S. business, led by CEO Alexandre Ruberti, a 25-year industry veteran former President of Red Bull Distribution Company (RBDC) in the U.S. and Executive Vice President of Sales for Red Bull North America. With demonstrated knowledge, influence and innovative contributions to the food and beverage industry, Ruberti joins Leta and the Future Farm/Fazenda Futuro team to continue the brand’s momentum and leadership within the plant-based meat category.

“Breaking into the world’s most-powerful economy as a new brand in a burgeoning category couldn’t be done without the experience, dedication and expertise of a leader like Alexandre Ruberti,” said Leta. “This hire is undoubtedly a notable milestone in our strategic U.S. launch plan, moving us forward into the next phase of growth and showing the world that it’s possible to change the way the world eats, one country at a time.”

In just under two years, Future Farm has become one of the fastest-growing companies in the plant-based meat segment, in more than 10,000 retail locations globally, gaining 25% of total burger market share in Brazil’s largest retailer and holding 31% total market share of the plant-based-meat category in the United Arab Emirates, at popular supermarket Carrefour, ahead of Beyond Meat.

“Between Marcos’ proven track record in the industry and the phenomenal success Future Farm has had, both within the category and amongst consumers, in just under two years, I knew this company was onto something bigger than what the U.S. has seen from plant-based meat, and being part of it was an undeniable decision, for me; one which I’m honored and proud to have the chance to make,” said Ruberti. “Future Farm is a visionary brand, looking to make earth a place we all want to live, by changing the way the world eats; the difference, however, lies in the team’s commitment to implementing changes today that will make that vision a reality. I’m eager to help move our mission forward within the U.S., beginning this spring, all in the name of our future.”

In its initial launch phase, the company will introduce its hero product: Future Burger, plant-based patties made with 100% GMO-free soy, peas, chickpeas and other plant-based ingredients, for optimal taste and texture. Future Burger has lower calories, fat and sodium than other products in the category, and is competitively priced at an SRP of $5.29 to democratize the plant-based meat options for consumers.

As a food-tech company committed to using only real, whole-food ingredients grown from the earth, not in a lab, Future Farm’s proprietary technology is utilized during the production process to enhance the quality of its products’ texture and taste.

With this technology, Future Farm continues to innovate with food formats that meet consumer demand, across a diverse set of plant-based categories. The U.S. market can expect the brand’s 2021 innovations to span multiple meat, poultry and fish offerings.

For more information and details on Future Farm’s U.S. launch, visit www.futurefarm.io

About Future Farm

Launched in April 2019, Future Farm is the first and leading Brazilian food-tech company specializing in plant-based, animal-free meat.As a food-tech company committed to using only real, whole-food ingredients grown from the earth, not in a lab, Future Farm’s proprietary technology is utilized during the production process to enhance the quality of its products’ texture and taste.

In spring 2021, Future Farm will break ground on U.S. soil with Future Burger: Plant-based patties made with 100% GMO-free soy, peas, chickpeas and other plant-based ingredients. Future Burger has lower calories, fat and sodium than other products in the category, and is competitively priced at an SRP of $5.29 to democratize the plant-based meat options for consumers. The U.S. market can expect the brand’s 2021 innovations to span multiple meat, poultry and fish offerings.